HaynesPro – the new name for Vivid Automotive Data & Media
Frankfurt, 11 September 2012 - Vivid Automotive Data & Media is changing its name to HaynesPro. Vivid has been part of the Haynes Publishing Group, one of the best known names in the automotive sector, since 2008. Incorporating this strong brand into the new name highlights the company’s international strategy and its integration into the Haynes Group. Adding ‘Pro’ allows HaynesPro to identify itself separately from the group’s book and general publishing activities.
HaynesPro is the leading European supplier of technical data for the automotive industry. Since 1995 the company has produced and developed a unique multilingual database containing details about maintenance, repairs, engine management and diagnostics for passenger cars, light commercial vehicles, and trucks. The standardised data is based on manufacturers’ documentation (Original Equipment Manufacturers).
"With this name change, we highlight our ambition for growth in and beyond the European Union", says Peter van der Galiën, Sales & Marketing Director of HaynesPro. "We can profit from the strength of the Haynes brand name - a byword in the automotive publishing industry, and just as Vivid did, we will continue to focus on providing customers with the very best in technical data solutions and products, as evidenced by the launch of new products under the HaynesPro name in response to the current technical needs of independent workshop operators throughout Europe and beyond."
HaynesPro currently has more than forty thousand users throughout Europe. The technical data is supplied by, amongst others, leading independent parts distributors in the aftermarket and suppliers of diagnostic equipment. More information can be found at: www.haynespro.com
For more information, contact:
Peter van der Galiën
Telephone: +31 (0)6 46 35 31 39
Gijs van Beek
Telephone: +31 (0)30 656 5070